1) Scope and split

Genesis lead

Market and personas, brand, licensing-regulatory, KPI/GTM synthesis.

ThoughtLab support/co-delivery

Capability model detail, tech partner framework, integration principles, accelerators, product/CX implications.

GROW advisory

Challenge sessions in Discovery, Define, and Design before key readouts.

Duration
32 weeks
Model
Base
Effort
240 PD

2) Team activity Gantt (W1-W32)

Tapfuma
Alistar
Gugu
Gretchen
James
GROW advisory

Phase starts: W1 Inception, W3 Discovery, W11 Define, W23 Design.

3) Costing, base scenario

PersonDaysRate (hour)Subtotal
Tapfuma622,000992,000
Alistar583,0001,392,000
Gugu481,200460,800
Gretchen421,300436,800
James305,0001,200,000
Total excl. GROW2404,481,600

GROW advisory budget held separate: 8-14 PD equivalent, pending session count and commercial model.

4) Commercial decision points

  • Confirm base model, 240 PD, or adjust up/down.
  • Set contingency at 10% or 15%.
  • Confirm GROW commercial treatment and session cadence.
  • Agree change-request threshold for scope expansion.
+10% contingency
4,929,760
+15% contingency
5,153,840